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Leading the Change Live: Understanding Key Markets

Younger, increasingly diverse Americans are driving healthcare growth in the U.S., turning to pharmaceutical treatments at an earlier age than the generations ahead of them.

In the above recording, you’ll hear from Jorge Daboub, EVP, Client Partnerships, TelevisaUnivision and Eric Talbot, Chief Strategy Officer, MedFuse, as they explore what’s being prescribed, who the patients are, and where marketers can find growth opportunities. Take a deep dive into the most buzzed-about prescription drugs - like GLP-1s for diabetes and weight loss - to better understand the key healthcare markets and how new segments, including more multicultural Americans, are contributing to their growth.

About the author

MedFuse & Televisa/Univision

Eric Talbot is Chief Strategy Officer for MedFuse. His experience includes over two decades of working with healthcare companies in the US and around the world in markets such as Europe, Asia, and Australasia.

Jorge Daboub is Executive Vice President, Client Partnerships for TelevisaUnivision based in New York City, New York. He is a seasoned executive with over 25 years of marketing, advertising, and sales management experience, with special expertise in the areas of brand building, Hispanic consumer insights, and research/ROI analysis.


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